The Apple TV streaming service has “significantly more” than 45 million subscribers | Infinium-tech

Apple raised the monthly price of its video streaming service three times in three years — yet, the number of subscribers is growing faster than we anticipated.

It was rumored to have 45 million subscribers. However, Apple Services SVP Eddy Cue appeared on a Hollywood-focused podcast City And said the actual customer number is “much higher than that”. However, Q declined to give any specific numbers.

based on numbers from flickspatrolThe rumored 45 million count may have put the newly named Apple TV service up a bit of peacock 41 million. For what it’s worth, the estimated number on this chart is only 30 million, so the numbers may be well off the mark.

Top Video Streaming Services, by Data flickspatrol

Growing a video subscription service isn’t easy at the best of times, but Apple has it harder than others. Netflix had a big head start, while other streaming services are tied to big Hollywood studios with large libraries of existing content. Apple had to start from scratch.

The global pandemic and the writers’ strike also did not help matters. Here’s what Q had to say:

“Look, it’s harder than it looks,” he said of building a subscriber base with original shows and movies and without a legacy library of content: “I didn’t anticipate being out of production for a year and a half, I didn’t anticipate a nine-month strike from that standpoint, so we were a little behind where we wanted to be. But where we are today is great.”

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