Samsung announces ‘The First Look’ event at CES 2026 | Infinium-tech
Samsung has revealed that it will host an event ahead of CES 2026. The South Korean giant will unveil ‘its vision for the DX division to 2026’ and ‘AI-powered customer experiences’ during the event.
The company will host ‘The First Look’ event at the Latour Ballroom at Wynn Las Vegas on January 4, two days before CES 2026.
Samsung’s CEO and head of the DX (Device Experience) division, TM Roh, will take over as the keynote speaker and will be joined by other key leaders from the company. The event will be livestreamed on Samsung Newsroom and Samsung’s YouTube channel.
We expect Samsung to announce the global availability and pricing of the Galaxy Z Trifold at the event. The company is also expected to introduce new smart TVs, smart home products and other devices at the event.
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