vivo to launch a new sub-brand next year | Infinium-tech

Chinese smartphone makers like to create sub-brands to cater to different segments of the market – like Redmi, Poco, iQOO, Realme. And Vivo is apparently working on its next sub-brand after iQOO.

The brand will be called Jovi, and if it sounds familiar it’s because Vivo is using this name for its AI assistant and some other system apps. But now it looks like Jovi is ready to grow up and become its own smartphone brand.

The information comes from records found in the GSMA database (that’s the GSM association, no relation to us by the way). These show three upcoming Vivo devices that will use the Jovi brand.

So, we have Jovi V50 with model number V2427, Jovi V50 Lite 5G with model number V2440 and Jovi Y39 5G with model number V2444.

Interestingly, the Jovi V50 and the upcoming Vivo V50 have the same model number, as do the Jovi V50 Lite 5G and Vivo V50 Lite 5G. So it seems that Jovi will make its debut with a simple rebrand of existing devices. We can bet that these will only be offered under the Jovi name in certain markets.

Having said all that, please keep in mind that plans are subject to change and nothing is really official until announced, even though the GSMA database is usually very reliable. However, Vivo may change its mind about launching Jovi brand for phones, as it has not unveiled any of them yet.

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