Tim Cook: Apple Intelligence has been in the works since 2017 | Infinium-tech

Apple CEO Tim Cook shared the company’s ambitious vision for the future in a recent interview, highlighting Apple’s growing focus on artificial intelligence (AI) along with its life-saving health innovations.

The executive revealed that work on AI began in 2017, when the team working on the Neural Engine, which was reportedly developing a smart car, led people towards the implementation of machine-learning in Apple products .

Tim Cook, Apple CEO

Cook emphasized Apple’s commitment to using technology to empower and protect users. It all started with the Apple Watch and its heart rate monitor, and now users can monitor sleep apnea with a wearable device. Cook explained, “Technology should serve humanity, and AI can be a powerful tool in doing so.”

One area where Apple is particularly keen to use AI is personal health and safety. By leveraging machine learning, Apple’s devices can provide increasingly accurate insights into user behavior and health metrics. Apple’s approach to AI also reflects its emphasis on privacy. The company prioritizes on-device-based AI that processes data locally, ensuring user information remains secure. More complex tasks are still performed by remote servers with built-in security systems, just like the iPhone.

Beyond health, Cook hinted at how AI is changing other areas of Apple’s ecosystem. From smart Siri interactions to predictive text suggestions and photo classification, AI is becoming a silent but important part of Apple’s product experience.

Although he avoided elaborating on specific upcoming features, Cook assured that Apple’s investments in AI will continue to focus on practical applications that enhance the user experience without compromising privacy.

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