Tecno signs pop and R&B singer Lay Zhang as a global brand ambassador | Infinium-tech

Tecno is a smartphone model, subsidiary of Transsion, that originates from Hong Kong and is at present headquartered in Shenzhen, China. The corporate is hottest in Africa, the place it held virtually half of the telephone marketplace for 2023, and a method of enhancing its model presence again at house in Southeast Asia goes for a star endorsement.

That is why Tecno introduced at present Lay Zhang as its World Model Ambassador, marking “an thrilling new chapter” within the model’s unstoppable journey, mentioned an official press launch.

The identify Lay Zhang is well-known in China, Korea, Indonesia, Malaysia and to many C-Pop and Okay-Pop fans around the globe. He was described by Tecno as an “actor, singer-songwriter, dancer, vogue trendsetter” with an simple affect, significantly in Asia.

Based on the official message, Lay’s “unwavering dedication to pushing boundaries” aligns seamlessly with Tecno’s slogan “Cease at Nothing”. The aim is to inject contemporary vitality into the branding initiatives and convey the model’s upward trajectory to new ranges.

Lay Zhang in Cannes, Might 2024 | Picture credit score: Weibo

Lay Zhang mentioned Tecno is a model that mirrors his personal journey of innovation and self-advancement. Laury Bai, Chief Advertising and marketing Officer at Tecno, mentioned the internationally acknowledged artist was celebrated for his pursuit of excellence throughout various domains, exemplifying the “Cease at Nothing” mantra.

The partnership will embody Tecno actions in Jakarta, Indonesia, and Kuala Lumpur, Malaysia, as a part of Lay’s world tour Grandline 4: Step.