Oppo and Hasselblad extend partnership, will develop new imaging system | Infinium-tech

Back in 2022, Oppo entered a strategic partnership with the legendary imaging brand Haseld. The pair has been collaborating on all major phones of Oppo since then, and both sides are now expanding that partnership and it is discovered that they are developing the next generation imaging system for Oppo’s upcoming major phones.

Olivella Liu, Oppo Overseas CMO and Bronous Rudnikus, Hasseld Global Marketing Manager

While Oppo did not share any specific details about the upcoming imaging system, the brand is confident that it will “set a new benchmark for the quality of mobile imaging”.

The partnership with Hasselblad is created on a commitment to provide a shared passion and final imaging experience for innovation.

Over the last four years, we have brought a truly professional, mythological camera experiences of Husselblads for Oppo’s global users.

With the expansion of our cooperation, we will further enhance the boundaries of mobile imaging. – PT Lau, Chief Product Officer at Oppo.

The imaging partnership of Oppo and Hasselblad is back to detect the X5 series. Oppo’s flagship phones consisted of several camera enrichments, including Husselbad Color Science and Hassellad Portrait mode, which simulates the classic hasselbald lens.

Oppo also added a professional Hasellad Master mode, who takes inspiration from the brand’s major Mirrorless Medium Format camera – Hassellad X2D. The Oppo flagship has also benefited from the Haselbad Expan mode, which rebuilds the signature 65:24 wide aspect ratio for images.