Omdia: smartphone market shipments fell in Q2, but Samsung and Apple grew their market shares | Infinium-tech

According to a new report from Omdia, global smartphone shipments declined by 4% in the second quarter (April-June) of this year compared to the same period last year. Obviously, the current memory crisis is to blame for this, causing the cost of components to rise and devices to become more expensive.

However, both Samsung and Apple managed to increase their market share – the former from 20% to 22% and the latter from 16% to 20%. Meanwhile, Xiaomi’s market share fell from 15% to 11%, Oppo’s from 12% to 10% and Vivo’s from 9% to 8%.

As you can see, Samsung still leads the list and Apple is now in second place. The Korean company gained ground in the budget segment as its Chinese rivals reduced product ranges and raised prices. Apple had its best second quarter in its history, thanks to the iPhone 17 series and the fact that it didn’t raise prices.

The price range where sales declined the most is below $400, “where supply constraints are tightest, profit margins are thinnest, and price sensitivity is highest,” according to Runar Bjorhovde, principal analyst at Omdia. Memory and storage alone now account for more than 60% of the bill of materials for budget devices and more than 30% for high-end models. The decline in memory prices is expected to occur in the second half of next year, but even then prices are unlikely to return to pre-2025 levels.

Omdia expects the sharpest decline in sales to occur in the third and fourth quarters. Budget-constrained consumers will have fewer and fewer options as sellers lean toward higher-priced segments, causing many “mass market buyers” to delay purchases, lower expectations, use financing, or purchase refurbished devices.

Source