iPhone 18 Pro series, foldable iPhone likely to debut on September 8 | Infinium-tech
A new report suggests that Apple may hold its next iPhone launch event in the second week of September. The company’s first foldable iPhone, rumored to be called iPhone Ultra, is expected to launch alongside the iPhone 18 Pro and iPhone 18 Pro Max.
The information comes from Bloomberg’s Mark Gurman, who says Apple is expected to follow its usual launch schedule and unveil the new iPhone lineup on the first Tuesday or Wednesday after Labor Day.

iPhone Ultra, iPhone 18 Pro Max, and iPhone 18 Pro dummy units. (Credits- @VadimYuryev)
Based on that timeline, Gurman believes Apple will most likely unveil the iPhone 18 Pro lineup and foldable iPhone on September 8. However, September 9 also remains a possibility, as it falls immediately after Labor Day on September 7.
If Apple opts for a September 9 launch event, Gurman expects pre-orders to begin on September 10. Sales of the new iPhone lineup will likely begin later that month.
apple iphone 17 pro
Apple has recently raised the prices of many of its products, and the upcoming iPhone 18 Pro lineup is also rumored to have a higher price than its predecessors.

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