iPhone 17 Pro units will be used during the Major League Soccer final | Infinium-tech
Apple and the US MLS soccer organization have partnered to include the iPhone 17 Pro in the broadcast of the Inter Miami vs. Vancouver Whitecaps final.
Four iPhone 17 Pro units will join more than 30 cameras behind the goal and in the crowd in live broadcasts and streaming to capture fans and their reactions.
Whenever you view the feed from one of the phones, there will be a “Shot on iPhone” tag on the screen.
MLS has reportedly been testing iPhones in its workflow for months leading up to the finals. Its engineers have reportedly validated the iPhone’s latency, heat behavior, wireless stability and sync.
The iPhone was chosen, in part, because of its integrated ProRes workflow, which would allow the MLS team to color-match the iPhone footage to its broadcast.
It’s also a testament to the iPhone’s strong video capabilities, as well as Apple’s marketing value to organizations like the MLS. Truth be told, in terms of both image quality and streaming reliability, the iPhone can’t compete with high-end broadcast equipment organizations like MLS.
But the iPhone is also much cheaper and much more popular. Slap a “shot on iPhone” in a broadcast, and fans will take notice.
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