Infinix’s first global brand ambassador is Itzy’s Yuna | Infinium-tech

Today, Infinix has announced its first global brand ambassador: Yoona, a member of K-pop girl group Itzy. Itzy was formed in 2019 and has been a member since, while this year she also made her acting debut, and plans to release her first solo record in March. As the youngest member of Itzy, “her vibrant confidence is her signature”, Infinix said in their official press release.

She is now linking up with Infinix for the launch of the Note 60 series, the brand’s latest flagship family. “This partnership marks a strategic evolution for Infinix, enhancing its appeal in the premium market,” the brand says.

By integrating Yuna’s “infectious energy” with the Note 60 series, “Infinix is ​​redefining its brand identity and empowering users around the world, increasing desirability among tech-savvy youth who demand both flagship-level sophistication and a platform for bold, joyful self-expression”.

TT Liu, CMO of Infinix, said:

The partnership with Yuna will accelerate our mission to provide a fun, cutting-edge mobile experience to young fans globally. Inspired by the philosophy of Joy Tech, Infinix moves from talking about how advanced the phone is to telling stories about how technology creates joy – when brands, users and Yuna come together to illuminate each unique way it shines.

Yuna said:

I am very excited to reach out to our fans in a new way as the Global Brand Ambassador of Infinix. I have always believed that life should be full of joy and having the courage to show the world who you really are. It’s amazing to see how Infinix shares the same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together!

According to Infinix, this collaboration is “strategically timed”, as it coincides with the brand’s entry into the premium market with the Note 60 series, with the Note 60 Pro being powered by a Snapdragon chipset and the Note 60 Ultra being designed by Pininfarina.