Counterpoint: Global TWS earbuds market primed for growth through 2028 | Infinium-tech

Latest report from Counter -protest research The sales of show TWS Earbuds are expected to increase by 3% in 2025 and look at positive demand through 2028. While the product category is entering its maturity phase IE peak sales and increased competition, still space for development, especially in the entry level limit for equipment priced less than $ 50.

According to the counterpoint, the emerging markets will increase in the coming years as we see a decline in demand for premium TWS earbuds priced above $ 150.

Top 5 brands global TWS market sales shares, 2024 vs 2025 (expected)

Apple is expected to maintain its major position with the forecast 21% market share of all global TWS shipments for 2025. The upcoming airpods are expected to act as an upgrade incentive to users of airpods from the upcoming AirPods Pro 3, while the entry-level airpods 5 (temporary name), which is rumored to launch in 2027.

Xiaomi is expected to command 8% of all global TWS shipments this year, thanks to the broader appearance and established appearance of its diverse portfolio and sales channels of earbuds.

Xiaomi Buds 5 Pro

The Indian brand boat audio is expected to leave its market share as the first time buyers have already occupied their primary target audiences and are facing hard competition from Chinese brands.

Samsung should slide to fourth in terms of market share as it continues to cancel its Galaxy ecosystem and better noise and improve AI features.

JBL should meet the top-five list with an estimated 4% market share-inspired 4% market share in India and has increased the demand for its admission level earbuds.

Source