Here’s when Apple is most likely announcing the iPhone 17 family | Infinium-tech
Apple unveils new iPhones in September, so it stands to expect the company to do so this year. But when in September?
Mark Gurman of Bloomberg, a man always knows some kind of inner thread apple, thinking that he has an answer. He feels that the iPhone 17 family will launch the week starting on 8 September.

iPhone 17 Family Dummy Units
The event can take place very well on 8 September, which is Monday, or 9 September or 10 September. The company never keeps events on Friday and it avoids engagement with September 11 for obvious historical reasons.
So they are three options, Apple just has to choose from them. This year we will see iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, by turning the plus model into line with air, that the worst seller has been so far. If the air can improve it, it will be a success for the company, even if it does not break any sales record.

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