Counterpoint: Indian phone market grew 18% in Q3, Apple breaks into top 5 | Infinium-tech
According to the report of Countpoint, the Indian smartphone market was positive in the third quarter of 2025. The market grew 5% year-on-year compared to the third quarter of 2024. But what’s even more impressive is that it increased in value by 18% year-on-year.
This is due to growth in the premium segment (phones above Rs 30,000) – shipments grew 29% year-on-year due to strong demand for Apple and Samsung flagships. Apple captured 9% of total volume but impressively, 28% of value share. Samsung was in second place in terms of value with 23% of the entire market share.
Vivo was first in volume of phones shipped and third in value. Brands (except iQOO) found success with their T-series midrange lineup.
iQOO was the fastest growing brand in terms of volume at 54% YoY. Motorola’s shipments grew by an impressive 53% year-on-year due to strong demand for the G and Edge series. Lava was the fastest growing brand in the sub-Rs 10,000 segment.
MediaTek led the smartphone market with 46% share, followed by Qualcomm with 29% share.
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