Canalys: Xiaomi gains on rivals in the African smartphone market in Q3 2024 | Infinium-tech

Canalys’ market report for the smartphone market in Africa in Q3 2024 shows a modest 3% year-on-year growth and an even less impressive 1% growth is projected for full year 2025. This is mainly due to the economic uncertainties of the region.

Despite small market gains on average across the continent, the situation varies from market to market. For example, Egypt showed an impressive 34% growth for the third consecutive quarter due to strong local production capacity throughout 2024.

Nigeria, on the other hand, is Africa’s largest market, but it grew by only 1%, mainly due to the depreciation of the Naira. The currency’s value fell nearly 70% from January to September.

Following South Africa’s strong growth over the past six quarters, the smartphone market in the region saw a sharp decline of 10%. Again, economic uncertainties are the main reason for low consumer spending. Rising food prices and rising inflation are the main culprits.

Kenya also saw a 10% decline as fuel costs and production challenges reduced consumer spending, while Morocco was hit hard with a 24% decline in smartphone sales.

Transion continues to lead the market in Africa, achieving 50% market share and delivering consistent 8% growth regardless of market conditions. Samsung’s shipments declined 30% due to lower demand in South Africa, normally one of the company’s biggest markets in Africa.

Xiaomi also managed to grow by 13% and despite Realme’s impressive 101% growth, Honor’s 287% gain remains unmatched. Meanwhile, Oppo achieved 22% higher sales year-on-year.

Source