Canalys: Samsung shipped 53.5 million smartphones in Q2, Apple and Xiaomi are very close | Infinium-tech

In mid-July, Canalys released its smartphone market share figures for the second quarter (April to June). However, at that time it also did not publish the actual number of shipments per brand. Thankfully, that has been fixed today.

So now we know that total sales reached 288.9 million units, up 12% compared to the second quarter of 2023. The market has now been growing for three consecutive quarters.

Samsung sold the most smartphones in the second quarter – 53.5 million. However, its shipments grew by only 1% compared to the quarter last year. The Korean company’s market share is 19%, which is steadily declining (a year ago it was 21%).

In second place is Apple with 45.6 million shipments and a 16% market share. Its shipments grew by 6% and its market share fell by 1%. In third place is Xiaomi which had the highest sales growth in the top five – 27%. It sold 42.3 million devices for a 15% market share.

Vivo is in fourth place with 25.9 million shipments and a 9% market share, showing a strong year-on-year growth of 19%. In fifth place is Transsion, the company behind the Tecno, Infinix and itel brands, which sold 25.5 million units and is thus very close to Vivo, which stands at a similar 9% share. Transsion’s sales grew by 12% compared to the year-ago quarter.

For the full year, Canalys forecasts mid-single digit growth for the entire smartphone market compared to 2023. “In 2025, with consumer demand remaining uncertain, especially in mature markets, vendors should focus on providing innovative smartphone experiences to attract upgrade buyers, build a distinctive brand image, and strengthen local operations to seize emerging opportunities,” said senior analyst Toby Zhu.

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