Apple turned a failing Singles Day sale into success | Infinium-tech
Apple leads China’s Singles Day shopping festival in sales growth. Apple’s iPhone series accounted for 26% of smartphone sales in the one-month promo period ending November 11.
According to Counterpoint data, the removal of the iPhone 17 series numbers will lead to a 5% year-on-year decline in Singles Day festivities. Singles’ Day in 2025 is expected to bring in a total of CNY 1.70 trillion ($240 billion, €208 billion) across all platforms, up from CNY 1.44 trillion in 2024, according to numbers from data firm Sintun.
Still, a decline in consumer interest this year due to the property crisis and income security concerns among Chinese consumers has put Singles’ Day festival sales at risk.
Xiaomi achieved the second largest share in smartphone sales with 17%, thanks to the launch of the first Xiaomi 17 series. Huawei fell from 17% in 2024 to 13% this year. The brand unveiled its Mate 80 series this week, but the promotion was missing.
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