Apple plans to produce more iPhones this year, mostly Pro and Pro Max models | Infinium-tech

The upcoming iPhone 16 series is expected to launch on September 10 this year, provided the reports are correct. But what will the Pro and non-Pro mix look like? Well, Electric Obtained supply chain information revealing Apple’s production plans.

The OEM will initially produce around 90.1 million iPhones, slightly higher than last year’s target of 86.2 million. As before, the company plans to make more Pro Max models, which will account for 37% of the total mix, or in other words, 33.2 million units.

That’s up significantly from last year’s 24.2 million iPhone 15 Pro Max. Regular 16 Pro units are expected to be 26.6 million (30%), up from last year’s 21.8 million 15 Pro models.

The non-Pro variants will account for 33% of total production, the standard iPhone 16 will see a marginal increase from 21.8 million units to 24.5 million (27%), while the iPhone 16 Plus will be manufactured at just 5.8 million (6%). This is the only model that will see a reduction. For reference, last year the planned production of the iPhone 15 Plus was 8.5 million.

Of course, plans can always change depending on demand, but it’s clear that demand for the Plus model is decreasing with each passing year, so rumors of Apple replacing it with another iPhone variant in the future could be true.

The increase in production of the iPhone 16 Pro and 16 Pro Max indicates an increase in Apple’s revenue as these are the most expensive models in the company’s portfolio and can also offer really big profit margins.

Source (in Korean)