TikTok is rolling out an ad-free subscription tier in the UK | Infinium-tech
TikTok is the latest social media platform to offer a paid ad-free experience. The short-video platform announced a £3.99 subscription service in the UK that will be available to users aged 18 and over in the coming months. In addition to removing all ads inside the app, TikTok has promised that its subscription tiers will also prevent user data from being used for advertising purposes. Users can still continue to use TikTok for free with personalized ads.
Other social platforms such as Facebook and Instagram also have ad-free subscription tiers in the UK and other regions, with the same basic model of preventing user data from being used for marketing-related uses. These ad-free tiers are a response to the UK’s General Data Protection Regulation (GDPR) law, which prevents companies from collecting user data without users’ consent.
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