Smartwatch shipments grew steadily in Q1 2026 with Apple still leading the pack | Infinium-tech

as per latest competition According to the report, the global smart wearable market grew by 4% in the first quarter of 2026 compared to the same period last year, following a steady improvement in 2025 after a difficult 2024. Analysts say Apple’s relatively new wearables have contributed significantly to growth, and consumers are now generally more willing to buy premium smartwatches.

The growth of the Chinese smartwatch market has also contributed significantly, with Huawei leading the way domestically, followed by emu and Xiaomi. Shipments in the country increased by 15% year-on-year, and Huawei seized 40% of the domestic market share.

Global ASP (average selling price) increased by 6% year-on-year in the first quarter of this year, indicating that consumers are looking for more premium features. And manufacturers appear to be responding to demand. The latest wearable devices offer more premium features, more sensors, and overall better health-tracking capabilities.

North America contributed more than half of Apple’s total shipments, securing its first position with 23% market share, an increase of 21% from Q1 2025. Huawei ranked second with 12% growth in sales, followed by Xiaomi, Imoo and Samsung. The latter recorded a significant decline of 28%.

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