Nothing CEO Carl Pei wants to steal Apple’s customers | Infinium-tech
Nothing’s latest publicity stunt involves its founder and CEO Carl Pei releasing a video on his Instagram profile. In the video, he addresses Apple, warning the Cupertino company that nothing is going to steal its customers, “one bored iPhone user at a time”. And that’s all. Does Tim Cook even know that nothing exists? Is it his successor? Probably not.
Smaller companies sometimes pull stunts that name-drop larger competitors so people can make a subliminal association between the two brands. The idea is to make you think that nothing is really competing with Apple on an equal footing. can do In fact its ‘bored iPhone users’ have been stolen. Maybe you’re an iPhone user – now you’re wondering if you’re bored. And since you’re thinking about it, maybe you’re wondering? Maybe you should buy a nothing phone? However, probably not.
We’ll be very interested to see if Carl Pei will release any evidence about how this turned out for his company in, say, a year’s time. How many of Nothing’s customers were actually switching from the iPhone, that kind of thing. But maybe that won’t happen. So what, exactly, was the purpose of this video? Let us know what you think in the comments.
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