Apple’s iPhone 18 Pro and iPhone 18 Pro Max to be aggressively priced | Infinium-tech
It is expected that the RAM crisis will have a huge impact on the price of smartphones in the coming time, but apparently Apple will not be affected by it. According to a new research note from analyst Jeff Pu, Apple is preparing some “aggressive pricing” for its upcoming iPhone 18 Pro and iPhone 18 Pro Max.
Unfortunately, Pu doesn’t put a number on it, leaving us to speculate. But previous reports from Ming-Chi Kuo said that both Pro models will start at the same prices as their predecessors.
In the US, it’s $1,099 for the iPhone 18 Pro and $1,199 for the iPhone 18 Pro Max. However, prices for everything other than the base model are likely to increase, and it’s unclear whether the “aggressive pricing strategy” that Pu is talking about will be implemented in other countries as well.
Still, it seems like Apple wants to keep the headline price (the “from” amount) the same as last year to give people the impression that nothing has changed, while some of the increased RAM cost can be covered by simply making a more expensive version. even more expensive. This is definitely an interesting strategy, we’ll have to wait and see how successful it will be (that is, if this rumor pans out, of course).
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