Apple reportedly considering price hikes as memory prices surge | Infinium-tech
Many smartphone manufacturers have already increased the prices of their devices amid rising prices of RAM and flash storage chips. While companies like Apple and Samsung have absorbed higher component costs so far, a new report claims Apple can no longer avoid price hikes.
According to a report by The Wall Street Journal based on an exclusive interview with Apple CEO Tim Cook, the company is expected to raise the prices of some of its products in the near future.
Apple CEO Tim Cook at WWDC 23. Source @tim_cook
Although Cook did not say when the price increases will take effect or which products will be affected first, the report claims that Apple’s Mac and iPad lineups are expected to see price increases before the rest of the company’s portfolio.
Apple’s upcoming iPhone 18 Pro lineup is also reported to be priced higher than the existing iPhone 17 Pro series.
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