Tecno starts campaign to fight skin tone bias in cameraphones | Infinium-tech

Techno launches #ToneProud campaign to eliminate skin tone bias in imaging technology. The company issued a press release explaining the goal of the campaign to raise awareness of skin tone diversity while introducing its 268 skin tone database to consumers.

The campaign is based on the universal skin tone technology introduced by Tecno last year.

Techno said that in today’s world, technology and AI shape perceptions and raised the question of whether smartphones truly “capture the full spectrum and beauty of human diversity, especially in emerging markets that are often overlooked.” “

According to a 2018 study from MIT and Stanford University, some commercial artificial intelligence systems have a skin-tone bias. One way to address this is through scientific data collection and innovative measurements to provide a better understanding of those systems.

The campaign includes assigning specific color codes to different skin tones; Everyone can add their input. Techno has signed on some prominent personalities in its key markets, such as Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille and Polish actress Ewa Capes.

Popular people may be the face of the campaign, but the real color of the campaign is the common people. Everyone can find their skin color on 268toneproud.com and find their skin color in hex triple number from the front-facing camera of the smartphone.

268 Tone Pride In Action

The result is developed with color science experts, allowing Techno Universal Tone to accurately detect, analyze and present skin tones.

It is important to note that all images taken and submitted through the 268toneProud website will go into Techno’s database to further develop the AI ​​skin tone software.