Tecno signs on as Official Global Supporter of the Asian Football Confederation | Infinium-tech
In late 2022, the Asian Football Confederation (AFC) announced a new structure for its club competitions for the 2024–2025 season, with three leagues: the AFC Champions League Elite, the AFC Champions League Two, and the AFC Women’s Champions League.
TECNO, known for its smartphones, laptops and other electronics, was recently announced as the official global supporter for the three leagues. This will help it spread awareness of its brand across the continent as it expands into new markets.
AFC club competitions have a huge global television audience – almost 1 billion viewers! – and this partnership will help the tech brand connect with fans around the world. TECNO believes that sports and technology together can inspire people to achieve their dreams.
Previously, Tecno sponsored the 34th Africa Cup of Nations (AFCON) and committed to renovate 100 football fields across the continent over the next five years. With the AFC partnership, it hopes to bring the “Stop at Nothing” spirit of the competition to old and new fans.
Laurie Bai, Chief Marketing Officer of TECNO, said, “At TECNO, we have always believed in the power of sports to unite communities and inspire progress. This collaboration not only allows us to empower every Asian football fan around the world to enjoy a more interactive and immersive experience at matches through our advanced technology, but also creates a deeper connection of shared passion between TECNO and football fans.”
AFC Secretary General Datuk Seri Windsor John said, “We thank TECNO for recognising the growing global appeal of the AFC’s world-class competitions, which are poised for unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments for Asian football’s passionate fans.”
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