Spotify confirms $18 Deluxe plan is coming | Infinium-tech

Spotify has been rumored for several years to be introducing a more expensive plan than its Premium plan. Sometimes referred to as “Supreme,” it’s a plan that would offer higher quality streaming. We heard about it last year and again this April.

Now the company has officially confirmed this during its latest earnings call. Spotify CEO Daniel Ek said the company is planning to introduce such a plan, which is still in the “early days.” Here’s how Ek described it:

It’ll probably cost around $17 or $18, but it’s a deluxe version of Spotify that has all the benefits of the regular Spotify version but with a lot more controls and a much higher quality.

In other Spotify-related news, it achieved 246 million paying subscribers in the second quarter of this year (April to June), which is a 12% increase compared to the second quarter of 2023. The company added 7 million paying subscribers compared to the year-ago quarter, which was 1 million more than guidance, and as a result Spotify shares were up 14% in pre-market trading today.

The total number of monthly active users now stands at 626 million, up 14% from the year-ago quarter. Ek said on the earnings call that Spotify will continue to use ad-supported free plans in developing markets because “engagement looks different in these markets as the channels to get them are different and conversion to paid can be a little slower”. Spotify plans to increase its marketing efforts in those places and add more features to the free offering.

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