Honor sold over 70 million smartphones in 2025 | Infinium-tech
Honor sold a record 71 million smartphones in 2025, of which 10 million were flagship devices. More notable is Honor’s growth outside China, as the brand reported that 50% of its smartphone sales came from overseas markets. The Magic7 series was a major driver for the brand.
Honor continued its strong performance through 2024 with 50% year-on-year growth in shipments. The brand confirmed it now has 10% or more market share in 17 markets, including Latin America, the Middle East and Africa. Honor has also established itself as the market leader in Malaysia, where it claims a market share of over 18% for smartphones and over 30% for tablets.
Looking ahead, the brand is betting big on AI and its Honor Alpha strategy, which will see it invest more than $10 billion in AI products over the next five years. This will include smartphones with AI-enhanced PCs, tablets and wearables at the centre.
Leave a Reply