Counterpoint: Samsung loses top spot in India, vivo leads the market in 2024 | Infinium-tech

Counterpoint Research exposed attractive insight into the Indian smartphone market for 2024. Conclusions indicate that Samsung fell from its major position in the Asian country, now ranking third. Vivo took 19% of the total shipment, while Xiaomi pursued closely with 17%.

Apple maintained her position as market share leader, as in 2023. Strengthening the company’s dominance in the region, the iPhone 15 Q4 was the most sent device in 2024.

In 2024, wholesale revenue increased by 9%, although shipments increased by only 1%, a total of 153 million units.

Vivo achieved a leading position than a strong offline network, supported by its sub-brand IQO. According to research analyst Shubam Singh, Xiaomi overtook Samsung as the Korean company adopted price-driven strategies. This approach resulted in a decline in sales of inexpensive equipment, although the series of Galaxy continued to perform well.

In 2024, nothing emerged as the fastest growing brand, a notable 577% increase, mainly by phone (2A) sales and launch of CMF sub-brand. Additionally, the 5G smartphone shipment had an account of 78%, which means that three of each phone were compatible with 5G.

While smartphone makers are in terrible competition, chipset manufacturers feel a different dynamic. MediaTek has improved Qualcomm, holding a 52% market share compared to 25% of Qualcomm, which marks the record high for Taiwan’s company.

In the feature phone category for 2024, ITEL stands out as a leader with 32% market share.

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