Counterpoint: 1 in every 4 active smartphones is an iPhone | Infinium-tech

Apple dominated smartphone sales in 2025 and according to a new report, it surprisingly had the largest installed base of any smartphone brand worldwide. This metric takes into account the number of units that are currently in use by customers along with factors such as user retention, ecosystem loyalty, and device longevity. according to Counterpoint ResearchWith base trackers installed in smartphones, one out of every four active smartphones in use in 2025 was an iPhone.

Global Active Smartphone Install Base by Brand Share, 2025

Apple and Samsung are the only two brands in the “Billion Active Devices Club”, with both brands accounting for 44% of the global active installed base in 2025. The pair is lauded for their strong ecosystem and long-term user loyalty. Counterpoint analysts also reported that Apple added more net new smartphones in 2025 than the next seven major OEMs combined.

Xiaomi was the third leading brand in terms of active smartphone users, followed by Oppo and Vivo. These three brands offer a diverse set of smartphones across all price segments and are also focusing on building their ecosystem.

Transan Group came in sixth place due to rapid growth in the Middle East and Africa (MEA) and Southeast Asia markets. Transsion’s numbers include prices for Tecno, itel and Infinix devices. Huawei and Honor join the top-8, with Honor now officially claiming to have 200+ million active devices.

Motorola and Realme dropped out of the top-8 OEMs, but Counterpoint analysts say both brands are on track to reach the club of 200+ million active users soon.

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