Apple loses ground in China while Huawei soars during Q3 | Infinium-tech
Some reports on local smartphone shipments have revealed that Apple’s market share has declined in the Chinese market. Both IDC and Canalys confirmed that Vivo was the best-selling company in the third quarter of 2024, with Huawei and Xiaomi also seeing huge increases in shipments, while their US competitor failed to match the results from twelve months earlier.
Smartphone shipments in China during the third quarter of 2024 according to IDC and Canalys
Although different analysts take different approaches to gathering their data, the overall picture clearly shows that the market in China is becoming tight. The difference between first and fifth place is only 5pp.
IDC: Folded smartphone shipments in total volume and market share
Between July and September 2024, Vivo continued to cover multiple price ranges to attract more consumers. We also had Apple’s latest iPhones; Huawei hit the patriotic note as it faces restrictions due to US sanctions. Xiaomi sold phones at low prices and low margins, while Honor launched the Magic Flip and Magic V3 foldables.
IDC: Smartphone market share by price category
IDC revealed that shipments of phones over $600 (equivalent) increased by nearly 30%, while the share of premium devices ($400-$600) declined to 6.6%. This includes foldable smartphones, whose shipments have increased by 13.6% year-on-year.
Canalys: Market Performance in Mainland China through Q3 2024
Regarding foldables, Huawei remains the undisputed leader with 41% of total sales in Q3, followed by Honor with 21.9% market share. Xiaomi, Samsung and vivo remained in the top 5.
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