Amazon’s Alexa+ now has a home on the web | Infinium-tech
Amazon’s AI-powered Alexa+ chatbot now has a home on the web at Alexa.com. All you need to do to use it is sign in with your Amazon account, provided you’re part of Alexa+ Early Access.
Amazon says more than 10 million people are already using Alexa+, the AI-infused evolution of the Alexa assistant. These people are apparently interacting three times more with Alexa+ than with original Alexa. 97% of Amazon devices that support Alexa now have Alexa+.

On the web, you can use Alexa+ just like you use Gemini or ChatGPT, which of course raises the obvious question as to why you would choose Alexa+ over its two biggest competitors. The Alexa mobile app is also being revamped with a more “agent-forward” experience (agent/agent has been the buzzword of the past few months in the AI space so Amazon couldn’t help itself).

In practice this means that when you open the app you get a chatbot interface, just like ChatGPT and Gemini – and again we’re wondering why you wouldn’t use ChatGPT or Gemini. You can also share documents, emails, and calendars with Alexa+, and it will reference them when you ask something about them.
Amazon says it’s differentiating Alexa+ by focusing on families and their needs in the home, including controlling smart devices, updating the family calendar or to-do lists, making dinner reservations, adding essential grocery items to your Amazon Fresh or Whole Foods cart, finding recipes and saving them to the library, or planning family movie night with personalized recommendations.
So if you live and breathe Amazon all day long, you’ll love Alexa+. In fact, Daniel Roush, VP of Alexa and Echo at Amazon, said in an interview techcrunch That “76% of the customers are using Alexa+ more than any other AI can do”. This also basically means that people are only turning to Alexa+ for things that ChatGPT and Gemini can’t do. We’re probably not wrong in assuming that both of them are used in return for whatever they can do.

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