Tecno renews collaboration with global brand ambassador Lay Zhang | Infinium-tech

Today, Tecno has announced that it is renewing his partnership with the global brand ambassador Le Zhang. The partnership with the pop culture icon was established last year, and has proved to be very fruitful for Tecno, so it decided to continue the system.

This year, Tecno says that it would “partner with the more diverse and exciting projects designed to echo with the young audience” with LAT. Le is a pop and rap artist, actor, singer-songwriter, dancer and fashion icon “Thanks to your talent and versatility”.

He made his debut in 2012 as a member of the K-POP sensation EXO, and in 2016 after gaining popularity with the audience in Asia for a single career. He also acted in the 2023 Chinese film “No More Betts”, and his music career “2024 tour title 4:” New Heights continued to reach “with step.

Tecno thinks that the “tireless energy and drive” makes him worthy of being an ideal match for the smartphone brand, as Tecno itself is “known for its adventure ambition, constant innovation, and nothing is stopped at mantra”. Tecno has a mission to empower the next generation with technology, and Le is known to nurture talent through its entertainment agency, so they are also in alignment here.

TECNO and Lay Zhang “Brand Spirit, Product Promotion, Concert Tour Support, and Fan Engagement” will create “exciting materials for digital and social media-loving consumers”, in addition to “cooperation around fan engagement”. Le and Techno “will detect shared opportunities to bring the magic of Chinese pop music and will bring a thrilling new rhythm to Afrobets for international music lovers”.

The POVA chains of Lakeno will show, known for “trendy designs, long battery life and gaming abilities”.