Samsung will have its own standalone exhibition space for CES | Infinium-tech

At CES in early January, Samsung won’t have a traditional booth. Instead, the company has announced that it is going its own way, doing its own thing, setting up a standalone exhibition hall at The Wynn.

There, Samsung says it will “curate an experience that will adopt techniques used in art galleries and museums” to unveil its new products. The company has previously unveiled new TVs, monitors and appliances at this new location.

In addition to being an exhibition venue, Samsung’s CES Home at The Wynn enables presentations, events, technology forums, and consultations with key customers and partners to be organized organically in a single integrated space. According to the official press release, “It reflects Samsung’s strong commitment to shift the exhibition paradigm beyond a simple change of venue, towards an approach centered around the customer experience”.

Samsung also plans to introduce its “integrated AI approach” at CES and clarify its overall business direction. The space at The Wynn means “Samsung will have no limitations in showcasing its industry-leading innovations and will be able to fully express its overall AI strategy and vision – and the real-life value it brings to consumers”. The exhibit will “provide minimal crowding and enhanced programming for a deeper, more meaningful visitor experience”.

As for visitors, they will be able to experience Samsung’s differentiated AI capabilities, “which provide seamless, always-on connectivity anytime, anywhere”, “as part of a hyper-connected ecosystem, where software and AI work together to overcome the normal limitations of hardware”, which is “something that only Samsung can provide”.

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