Samsung led Latin American smartphone market in 2024, but Chinese brands are growing fast | Infinium-tech

According to new data released by Canalis, the Latin American smartphone market increased by 15% in 2024 compared to 2023. 2024 shipments were 137 million units, which was a full record in the region.

Samsung ruled the highest with 42.9 million shipments for 31% market share with 12% annual shipment growth. This was followed by Motorola 22.8 million shipments, 17% market share, and 4% decline compared to 2023. The third was Xiaomi, which was close to Motorola in 22.7 million units and 17% market share. Xiaomi sales increased by 20% year-on-year.

The transition was further further with 12.8 million shipments, 9% of the pie and 40% increase. But no other brand increased the honor of more than the fifth place, which in 2024 recorded 8 million shipments for 6% market share, which was 79% compared to 2023.

If we look at only the fourth quarter of 2024, the standing is slightly different. Samsung still leads with 10.2 million shipments, 31% market share and 17% annual growth, but it is second with Xiaomi 5.4 million shipments, 16% market share and 11% increase. Motorola ranks third with a decline in sales of 5.2 million shipments, 15% of pie and Q4 2023.

The transition is sent to 3.1 million units, 9% is ahead with market share and 4% year-on-year growth, and Apple is in fifth place with 2.8 million shipments, 8% market share and 12% year-on-year increase. .

Canalis says that people in Latin America are buying more and more cheap phones, for loss of more than $ 200 $ 399 devices in 2024, $ 200 segment is growing from 41% to 48%. The image above shows how well each brand is doing well in three price segments, and as you expected, Samsung’s market share decreases as much as you go down in price.

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