Orange is the new black: Apple’s record-breaking iPhone sales could be down to new color | Infinium-tech
Apple announced record-breaking iPhone sales for Q4 2025, resulting in the best financial quarter ever for the company, contributing $143.8 billion in sales revenue. This is an increase of 16% year-over-year, which is quite impressive for a company of this scale. The reason for the unprecedented iPhone demand? Some analysts believe that its color is orange.
China appears to have contributed significantly to Apple’s recent success. While sales in the country were either flat or falling in previous quarters, last year’s fourth quarter proved to be a resounding success for the smartphone maker with a 38% year-on-year growth in sales. That alone is the best Chinese quarter for the company. A financial Times The report states that the Cosmic Orange paint job is universally liked by Chinese users. People there are particularly conscious of the situation, so showcasing a brand new iPhone is somewhat important. And what better way to do this than by choosing a color that stands out from the crowd? The Cosmic Orange colorway on the iPhone 17 Pro and 17 Pro Max does exactly that.
Additionally, the specific shade that Apple chose is reminiscent of the French luxury brand Hermès. That subtle suggestion alone has attracted many Chinese users as well.
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