Netflix’s ad supported tier reaches new user milestone, defying expectations | Infinium-tech
It seems like people love ads. Or at least they like Netflix’s ad-supported plan, because they’re using it left and right. The company today revealed that its ad-supported plans now have more than 70 million subscribers globally.
For context, please note that this number was 40 million in May and 22 million in January – the increase is astonishing. And they say that people don’t like ads. Here’s another interesting fact: in countries where ad tiers are available, more than 50% of new Netflix sign-ups are for that tier.
Netflix is also experimenting with sponsorships, for example for the next season of Squid Game, where it has partnered with a number of advertisers across its 12 ad-supported countries.
In Canada, Netflix has begun working with its own ad technology, part of a move to move away from its partnership with Microsoft in the region. Netflix’s in-house ad technology will be rolled out globally over the next year.
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