Disney+ launches Verts, a TikTok-like vertical video feed | Infinium-tech
Disney+ now wants to be TikTok, but for Disney+ content. So it’s launching Verts, “a brand new way to discover stories” in a vertical-swiping format. This is the “first phase” of bringing vertical video content to Disney+, and it’s (of course) a “dynamic feed” that’s billed to help you quickly find your next favorite watch.
All you have to do is tap the new Verts icon in the navigation bar on your phone, and you’ll be inside the vertical video feed and can “swipe through a stream of scenes and moments from movies and shows on Disney+,” which you can then easily add to your watchlist or simply start playing.
Disney says that in early experiments, Verts has “driven additional engagement”, much of which can be attributed to new “advanced algorithms that power the recommendation engine for the experience to ensure Verts feels uniquely relevant and personalized to each individual user”.
Over time, Verts will “evolve with opportunities to add content from creators that reflects our fans, as well as other storytelling formats, content types, and personalized experiences”, Disney says.
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