Apple’s latest ad is all about the Camera Control | Infinium-tech

Apple’s iPhone 16 family launched last month and one of the most striking new features on all four devices is a new camera control button, which Apple hilariously refuses to call a button.

The company is so proud of the work it’s done with the camera control button that it’s put out a new ad today all about this one feature, showing off everything you can do with it.

You can obviously use the camera controls to control the camera. Swiping up on the button lets you choose what you want to do, and one thing you can do is use it to control the zoom amount. And yes, you can also take a photo by pressing it. You can also change the tone and adjust the exposure of your capture.

All this so that you “don’t miss a single opportunity”, which is the slogan of this specific ad. Interestingly, this only highlights the iPhone 16 Pro, despite the fact that all four iPhone 16 models have camera controls. The T-Mobile logo appears at the end of the ad, meaning it’s a collaboration of sorts, even though the ad was posted on Apple’s official YouTube account.

If you want to know more about the recently released Apple smartphones, you can read our iPhone 16 review here, our iPhone 16 Pro review here, our iPhone 16 Plus review here, and our iPhone 16 Pro Max review here Are.