Apple still dominates US smartphone market | Infinium-tech

The latest quarterly market share report from Counterpoint Research shows that Apple still completely dominates the US smartphone market. The Cupertino fruit company captured 53% of the pie in the third quarter (July to September) of this year, with Samsung in second place with 23%.

In third place was Lenovo, which owns Motorola, let’s not forget – we believe most, if not all, of the 14% stake actually belonged to Motorola. The next brand, perhaps surprisingly, is HMD, but it only managed to capture 1% market share. “Others” contribute only 9%. We can’t think of a more polarized market than this, where one player has more than half the market share, and only two other brands really matter.

As you can see from the image above, Apple’s market share has been stable over the past three quarters after peaking in the fourth quarter of last year, and in the second and third quarters of 2023 it was also around the same point it is now. . We have to say that this is surprisingly consistent performance. On the other hand, Samsung fell 31% from a peak in Q1 2024, and Lenovo/Motorola had its best quarter in the last six quarters in Q3 2024.

The overall market declined by 6% in Q3 2023 compared to Q3 2023. Thus, Apple’s actual shipments (not market share) declined 5% year-over-year. Samsung’s shipments declined 13% year-on-year, while Motorola’s shipments increased 21% year-on-year “primarily due to the improved prepaid performance of the Moto G Play 2024”.

Source